Google has been constantly updating its algorithms with strict rules and keeping SEO experts on their toes. That is why website owners must take SEO seriously and do it properly to rank on the top spots of search engine results. Before you can create a killer SEO strategy, you need to have a good plan in place. As a website owner, it’s not surprising to ask where do I start my SEO strategy? Read on to know how to get started with SEO:
Evaluate your Website’s User Friendliness
Know where you stand before making changes to your website. Is your content visible to search engines enough to index your pages and rank them? If you have everything in HTML text format, you might be good. But, images, Flash files, Java applets, and other kinds of non-text content are not visible to search engine crawlers. If you want to use these formats for your content, you can make them visible to search engines by assigning alt attributes to images in jpg, gif, or png, using CSS styles on images as a replacement for text, repeating any content on a page that is in Java or Flash plug-ins, or giving the transcript for any video or audio files.
Knowing How you Measure Up to Your Competitors
There are SEO competitor analysis tools you can use to help in identifying and monitoring your niche and broad competitors. Also, these tools can check on-site competitive rank with keywords and see how you measure up to these off-site factors. Assessing your competition is like getting a free SEO insight. Your competitors may have spent thousands of dollars to achieve their rankings. You will be able to see what works and what doesn’t without spending all the money.
Know your Target Audience
You need to know your target audience’s age, sex, pain points, and location. This way, you can focus your SEO strategy on the pain points of your audience. Determine what they need and whether or not you are meeting these needs. When you understand these pieces of information, you can come up with a plan for your content that zeros on such pain points.
Create a Keyword Plan
You must understand that the keyword game is about both the traffic and the quality of traffic you will get. You need to look at conversion rates to make an informed decision. Thus, look at bigger goals and breakthrough keyword volume. Your keyword plan must include keyword research for SEO, keyword research for semantic understanding, and creating keywords for conversion.