When it comes to launching a new website for business, it becomes quite overwhelming. In this phase, it is essential to keep in mind to always focus on the performance goals. SEO must always be a part of these goals. Every digital marketing company believes that a similar nature or pattern of mistakes are committed within the website design, development and then launch process. This article highlights some of the most common mistakes every website designer can avoid during website launches.
- Not paying heed to a proper strategy
Know that having a site map and keyword strategy always works in parallel as topics and keywords are deemed the heart of the website plan if the gist is the search engine strategy is deemed an important growth channel. The most essential and relevant key phrases must always appear in top level domain addresses, in H1, H2 etc. as well as in the page content. When you are planning to use keywords within your content strategy then it helps in improving the relevancy. The keyword should be a combination of broad and competitive keywords and phrases and niche key phrases that aid the competitive topics. To steer clear from building primary navigation pages around keywords, Houston’s top marketing firm advises that the keyword research must always be done in the earliest stages of planning.
- Lazy writing; thin content
Website content is usually an overlooked aspect of a website design process. When the site is planned, a company must have a website content plan that entails a core topic strategy, a content creation plan, topic clusters, keyword strategy, conversion points, and core messaging. Many companies make the website in haste as they delay the decision to carry forward with the project. As haste makes waste, content is the numero uno aspect that is overlooked. Usually, the sections of the website are launched without sufficient supporting content. When the ratio of the links from navigations are more than the text content, then these pages are deemed thin. Moreover, the redundancy of the sections may also be more than the amount of original content, which signifies that the ranking and authority of the page topic is also affected significantly.
- Not having a solid plan for information architecture that aids the organic search
The layout of the website should be comprehensible to humans as well as the machines. In other words, when building new child pages for fresh so as to link them to a current page and placement of internal links to fuse the relevant pieces of content together. This builds a pyramid of relevance. Hence, many CMSs are building tools like Keyword Topic Clusters so as to help the writers visualize and check relevance as well as the key strategies for site architecture.